When talk in the radio industry turns to marketing and promotion, Doug Harris' name inevitably comes to mind as an acknowledged leader in the field. Since 1983, Harris has been working his
special magic around the world, creating powerful, promotions-driven ratings and revenue plans for stations of virtually every format. His ability to keep consumers entertained and advertisers happy has
endeared him to programmers and sales managers alike, and his talent for blending the needs of sales with those of programming is legendary. Now, as President of Creative Animal International and Chief
Creative Officer for Noisemaker Communications, Harris enjoys an elite position in the broadcast community, with an international reputation for innovative, clutter-busting marketing campaigns for a
wide variety of clients.
A former Billboard Magazine Marketing Director of the Year and a cutting-edge creative director during his agency years at CRN International in Connecticut, Harris has provided creative
input on campaigns for a variety of Fortune 500 companies, including M&M/Mars, Chrysler, Kraft-General Foods, Nestle, Lipton, and Pilot Pen. His current client list includes dozens of radio stations
around the world as well as a number of public and private sector companies. Additionally, his syndicated movie reviews are heard on eleven radio stations in the US.
Doug Harris' practice of doing things before his
competitors and his proven ability to out-think, rather than
out-spend them, earned him the respect of marketing professionals
around the world. In the last decade, he has addressed broadcast
groups in Germany, Spain, Cyprus, Greece, Portugal, The Netherlands,
Australia, New Zealand, the United Kingdom, Austria, Costa Rica,
Sweden, Denmark, France, Belgium, Poland, the Czech Republic,
Switzerland, and Canada, as well as the United States. His professional
accolades include numerous ADDY's, three Promax Gold Medallion
Awards for Marketing Excellence, and listings in WHO's WHO IN
ENTERTAINMENT and OUTSTANDING YOUNG MEN OF AMERICA.
In 2003, Doug Harris commemorated his twentieth year in broadcasting by giving the opening address at the National Association of Broadcasters-Europe in London. In November 2005, Harris
once again addressed Europe's top broadcasters at the NAB-Europe in Athens. It was his eighth consecutive appearance for that group in as many years.